Corporate Volunteering and ESG: What’s the Connection?
Marcelo Deny, Strategic Management Analyst at iFood, Gabriela Mandu and Felipe Marques, from the Nubo prep course.
The new demands of consumers and investors show that, if they want to maintain the sustainability of their businesses, private companies need to align themselves with the ESG agenda—Environmental, Social and Governance.
The name ESG may sound intimidating, but businesses of all sizes can (and should) apply it in their daily operations. A March 2023 survey by consulting firm ManpowerGroup found that the Social (S) factor is a priority for 42% of Brazilian companies. This acronym encompasses good relationship practices, employee training, and also the corporate volunteering, which occurs when a company encourages its employees to participate in social initiatives.
Corporate volunteering benefits those served, but also the company itself. In addition to being a way to connect with the community where they operate, this activity engages employees, attracts new talent, develops participants’ soft skills, strengthens the brand’s purpose, and humanizes the work they do.
At Fundação 1Bi, through the 1Bi Labs program, we connect social institutions with market professionals who can assist NGOs working in education in addressing management, communications, or technology challenges. Last week, we had the support of 10 iFood professionals, who served as volunteer mentors in the acceleration process for the 5th edition of 1Bi Labs.
“For me, it was incredible to see that things I do in my daily work can be applied in other situations and help so many people.” — Ingrid Karyj, Senior CRM Analyst at iFood.
More than 500 volunteers have already taken part in our initiatives. Thank you for being part of our story and believing in the transformative power of education.
